Why City Games as Brand Activation Work

City games as brand activation are a powerful way to literally get your brand moving. By creating an interactive game experience in the city – similar to a digital scavenger hunt – you ensure maximum engagement and visibility. The combination of game elements, location experience and brand story makes city games ideal for modern brand activation campaigns.

What are City Games as Brand Activation?

In city games as brand activation, we use scavenger hunt-like games in the city to connect participants to your brand in a playful way. Via their smartphone they follow a route with challenges, riddles or QR scans. These are fully customized to your branding and message, allowing participants to playfully experience your brand.

For whom are City Games as Brand Activation Suitable?

City games as brand activation are surprisingly versatile and suitable for various target groups. You can use them for individuals (for example in a public promotion), individuals during an event, groups such as friends or families, and for companies as part of a campaign or event. Because of their flexible character, city games are widely applicable within any activation strategy.

City Games as Brand Activation: Self-Guided or Hosted

A major advantage of city games as brand activations is that they can be offered either self-guided or hosted . In a self-guided variant, participants follow the game independently via their phones – ideal for scalable city activations. In the hosted variant, we accompany the game on location, providing extra experience and support for larger events or VIP groups.

The Power of City Games as Brand Activation

By using city games as brand activation, you activate your target audience in a unique way:

  • ✅ Active engagement: Participants are literally engaging with your brand.
  • ✅ Fun & Experience: The city becomes a playing field in which your brand plays the leading role.
  • ✅ Visibility & location-based: Perfect for shopping streets, hot spots and city marketing.
  • ✅ Measurable impact: Track real-time results and interaction.
  • ✅ So cial media sharing: assignments and photos will amplify your activation virally.

Examples of City Games as Brand Activation

Some inspiring applications of city games as brand activation:

  • Scavenger hunts with branding – Participants search for hidden hints or promos.
  • Branded city tours – Storytelling in the city with branded assignments.
  • Festival activations – Let attendees discover your brand in the field.
  • Team competitions for companies – Groups compete in a game full of branding and interaction.

Why Choose UP Digital?

UP Digital is an expert in city games as brand activation. We combine creativity, technology and experience in event marketing. With our own platform and gamification team, we deliver customization that perfectly suits your campaign.

  • Creation & production in-house
  • Full brand customization
  • Internationally deployable
  • Possibility of white-labeling

Know More About City Games

Want to discover how city games as brand activation can strengthen your brand? Contact us for a no-obligation demo or brainstorming session. Together we will create an activating game that brings your brand to life – in the heart of the city.