Custom Branded City Game: Transforming Urban Adventures

5 September 2025

United Kingdom

Estimated reading time: 6 minutes

Looking for an unforgettable way to explore your city, energize your team, or create a buzzworthy event? A custom branded city game is your ticket to adventure, blending interactive challenges, local discovery, and the thrill of gamification — all tailored to your group’s unique style and goals. Whether you’re a corporate team, a family, or a group of friends, City Game turns any city into your personal playground.

Why Custom Branded City Games Are Booming

In 2025, participation in urban scavenger hunts and city games has skyrocketed by over 30% year-over-year. This surge is fueled by a growing desire for meaningful, tech-driven experiences that bring people together — whether for team-building, sightseeing, or just having fun. Americans, for example, are shifting their spending toward experiences, with an average of $1,205 projected for Christmas 2025 — and city games are at the top of the list for memorable group activities.

The Power of Gamification in City Exploration

Gamification isn’t just a buzzword — it’s the secret sauce that makes city games so engaging. By incorporating points, leaderboards, and real-time feedback, we motivate teams to collaborate, compete, and laugh together. Our games are designed to foster curiosity, teamwork, and a sense of adventure, making every outing a story worth sharing.

What Makes a Custom Branded City Game Special?

A custom branded city game is more than just a scavenger hunt. It’s a fully personalized adventure, crafted to reflect your brand, celebrate your milestones, or simply make your event unforgettable. Here’s how we do it at City Game:

Tailored Themes & Challenges: From corporate values to local legends, we design games that align with your objectives and interests.
Branded Materials & App Integration: Your logo, colors, and messaging are woven into every aspect of the game, from digital interfaces to physical clues.
Flexible Formats: Choose between guided events (ideal for large groups and corporate outings) or self-guided adventures (perfect for families, friends, or independent explorers).
Global Reach: Our games are available in cities worldwide — check out our locations for inspiration!

How Custom Branded City Games Work

Step 1: Consultation & Customization

We start by understanding your goals — whether it’s onboarding new hires, celebrating a company anniversary, or just having fun with friends. Our event designers then craft a unique storyline, select the best city landmarks, and create custom challenges that reflect your brand or theme.

Step 2: Seamless Setup

For guided games, our experienced hosts handle everything: equipment, technical support, and event management. For self-guided games, participants simply download our intuitive app and start exploring at their own pace.

Step 3: Play, Explore, Connect!

Teams race against the clock, solve puzzles, snap photos, and uncover hidden gems — all while earning points and climbing the leaderboard. Our games are designed to be inclusive, accessible, and suitable for all ages and group sizes.

Step 4: Celebrate & Reflect

After the adventure, we provide detailed feedback, highlight memorable moments, and offer insights to help you measure the impact — especially valuable for corporate clients seeking ROI on team-building activities.

Signature Experiences: Something for Everyone

The Syndicate City Escape Game: Race to recover stolen formulas and outsmart rival teams in a high-stakes citywide adventure.
Secrets of Exploration Game: Unravel mysteries, solve riddles, and discover local legends — perfect for families and friends.
Sherlock Holmes Murder Mystery: Step into the shoes of a detective and solve a thrilling case as you explore the city.
Capture the City: Guided photography tours that help you see your city through a new lens.

Explore more options on our companies and groups page.

Why Choose City Game for Your Custom Branded City Game?

Customization is our superpower. We believe every group deserves a unique adventure, tailored to their story and goals. Our mobile-first technology, local expertise, and commitment to fun set us apart. Plus, our games are designed to be:

Inclusive: Suitable for all ages, backgrounds, and group sizes.
Flexible: Play anytime, anywhere — no reservations or fixed start times required.
Impactful: Proven to boost engagement, collaboration, and happiness.

As one of our event designers puts it:

“City games are more than just fun — they’re a powerful tool for connection, discovery, and team growth. Customization lets every group make the city their own playground.”

Practical Tips for a Successful City Game

Optimal Team Size: For maximum fun and collaboration, we recommend teams of 4-6 people.
Playtime: Most games last 1.5 to 2.5 hours — enough time to explore, compete, and connect.
Accessibility: Our routes are designed with safety and accessibility in mind. Always check local guidelines and permit requirements for large events.
Data Privacy: We comply with GDPR, CCPA, and other privacy laws to protect your information.

For more on how to play, visit our How to Play guide.

Real-World Impact: Case Studies & Trends

In 2025, city games have taken center stage at major events like the Louisville City Scavenger Hunt, engaging thousands in citywide adventures and leveraging social media for real-time excitement. Holiday-themed games, such as the Xmas Scavenger Hunt, are increasingly popular for both private and corporate groups, offering guided and self-guided options in cities worldwide.

Corporate clients love the ability to customize games for onboarding, cross-departmental collaboration, and milestone celebrations. Families and tourists appreciate the flexibility and educational value, discovering hidden gems and local stories along the way.

Frequently Asked Questions (FAQ)

What is a custom branded city game?

A custom branded city game is an interactive urban adventure tailored to your group’s needs, featuring personalized challenges, branding, and storylines. It’s perfect for team-building, special events, or just exploring the city in a new way.

How do I book a custom city game?

Simply reach out via our contact page. We’ll guide you through the customization process and handle all the details.

Are city games suitable for large corporate groups?

Absolutely! Our guided games are designed for large groups, with full event management and technical support. We also offer self-guided options for smaller teams or independent explorers.

What cities are available?

We offer games in cities worldwide. Check our locations for the latest list.

Do I need any special equipment?

Just your smartphone! For guided events, we provide all necessary equipment.

Are city games safe and accessible?

Yes. We design our routes and challenges to comply with local safety and accessibility guidelines. For large events, we’ll help you navigate any permit requirements.

Can I customize the game for a special occasion?

Definitely! From birthdays to corporate milestones, we’ll tailor the experience to your theme, goals, and branding.

Ready to Play?

Whether you’re planning a team-building event, a family outing, or a unique city adventure, a custom branded city game is your passport to fun, connection, and discovery. Let’s make your next event unforgettable — contact us today to start your adventure!